Wednesday, January 13, 2010

The Power of a Period

I'm at work doing some data entry (not the most glorious aspect to marketing, but a necessity. You always have to prove that your hard work produces results.) and whoops - I missed a decimal point. Suddenly $10 turned into $1000. That's a big difference. Do you have 990 spare dollars lying around? I certainly don't.

It got me thinking of the importance of punctuation. Something seemingly so small and insignificant like a period, a comma or an exclamation point can give a sentence entirely new meaning, and turn the cost of a CD into a downpayment on a car.

As they say, the devil is in the details so slay the beast and pay attention to your punctuation, and feel free to point out my excessive use of commas in this post.

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